There need to be results for every year – particularly during critical first five years when
momentum has to be gained – but the timeframe for Chiang Mai Creative City needs to be
long-term (15-20 years). The vision and objectives should align with Thailand’s next national
social and economic development plan (2012-2016), which will have a strong emphasis on
creativity, creative economy, knowledge, and innovation. Creative industries comprise 13% of
total GDP (2009) and the government intends to increase this to at least 20%. Chiang Mai
has an opportunity to take a significant share of this growth.
The vision may include the following aspects:
“Chiang Mai will become a recognised centre for innovation and creative industries, activities
and talent. IT, design, creative thinking and innovation support existing key industries as well
as the social, environmental and economic objectives of the city, province and people. It is
attractive as a place for living, investing, retiring, visiting, studying and working.”
The mission of the Chiang Mai Creative City initiative includes
- Developing talent to better meet the needs of industry and society
- Marketing Chiang Mai as an attractive location for investment and business
- Developing the creative industries in Chiang Mai (including IT, software and digital content cluster) – leverage to develop existing industries
- Improve competitiveness and performance (e.g. increase value added, exports, tourism expenditures, etc)
- Develop city into a stronger growth engine and service hub for the rest of Northern Thailand
- Creating more business opportunities and jobs
- Promoting creativity (creative thinking, innovation, etc) at all levels
- Ensuring that Chiang Mai’s historic and cultural heritage are preserved and that
development is sustainable
- Embracing and creating benefits for all key stakeholders groups
Thank You from
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